Table 2 Purchasing habits of the surveyed pet owners
From: Profiling Italian cat and dog owners’ perceptions of pet food quality traits
Type of pet food purchased (n = 914) | % | Preferred marketing channel for the pet food (n = 915) | % | Prime source of nutritional advice used (n = 931) | % |
|---|---|---|---|---|---|
Dry | 24.7 | Supermarket | 15.8 | Friends and relatives | 13.0 |
Wet | 10.0 | Pet store | 63.3 | Online blog | 9.8 |
Dry & wet | 65.3 | Online | 6.6 | Online website | 30.4 |
More than one | 14.3 | Veterinarian | 25.5 | ||
Other | 6.7 | ||||
More than one | 14.7 |