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Table 2 Purchasing habits of the surveyed pet owners

From: Profiling Italian cat and dog owners’ perceptions of pet food quality traits

Type of pet food purchased
(n = 914)
%Preferred marketing channel for the pet food
(n = 915)
%Prime source of nutritional advice used
(n = 931)
Dry24.7Supermarket15.8Friends and relatives13.0
Wet10.0Pet store63.3Online blog9.8
Dry & wet65.3Online6.6Online website30.4
  More than one14.3Veterinarian25.5
    More than one14.7