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Table 2 Types of incentives used in veterinary clinical study recruitment and retention

From: A CTSA One Health Alliance guidance on institutional review of veterinary clinical studies

Type of incentive Example
Reimbursement for expenses incurred Payment for an owner to travel to hospital visits associated with the research study, costs of screening tests or other medical expenses
Incentives to encourage a desired behavior Prize lottery for completing an online questionnaire
Cash or cash-like rewards Vouchers, money, gift cards
Social, emotional or tokenistic rewards Donation to a charity, gift