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Table 5 Factors influencing pet food purchasing as reported by participants in the “Pet Health and Wellbeing” survey, with comparison between owners of cats fed different diets

From: A cross-sectional study of owner-reported health in Canadian and American cats fed meat- and plant-based diets

Criteria Total MB PB PB+MB
n = 1025 % n = 667 % n = 187 % n = 69 %
Complete and balanced 775 70 462 69a 151 81b 51 74a,b
Convenience 321 29 198 30 51 27 23 33
Human grade 150 14 84 13a 39 21b 7 10a
Natural/organic/holistic 327 30 152 23a 95 51b 36 52b
Palatability 316 29 218 33a 47 25b 16 23b
Price 314 28 204 31a 42 22b 22 32a
Skin/coat/hairball health 272 25 174 26 44 24 11 16
Specific ingredients 156 14 115 17a 21 11b 4 5.8b
Stool quality 133 12 83 12 25 13 8 12
Therapeutic/vet recommended 186 17 144 22a 4 2b 7 10c
  1. MB meat-based, PB plant-based, PB+MB plant-based with animal-derived treats/snacks/supplements
  2. Superscript characters denote significant (P < 0.05) differences between the diet categories
  3. Values may add up to > 100% since respondents could indicate that they selected pet food based on more than one criterion and numbers of cats per category may not add up to total due to non-responders and indeterminable diet type