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Table 4 Correlation coefficients between quality characteristics scored by the surveyed population

From: Profiling Italian cat and dog owners’ perceptions of pet food quality traits

 

Preference

Shiny coat

Stool

Food smell

Food appearance

Location of pet food production facilities

Cruelty-free

Comprehensive label

Natural ingredients

Meat main ingredient

Fresh meat

Total protein %

Grain free

Well-known brand

High price

Recyclable

0.302

0.297

0.324

0.256

0.228

0.359

0.428

0.414

0.373

0.209

0.209

0.233

0.430

0.305

0.416

High price

0.103 ns

0.218

0.101 ns

0.372

0.411

0.159

0.205

0.183

0.190

0.260

0.122 ns

0.228

0.447

0.616

 

Well-known brand

0.168

0.177

0.085 ns

0.328

0.367

0.111 ns

0.139 ns

0.126

0.148

0.227

0.194

0.300

0.365

  

Grain free

0.256

0.372

0.311

0.379

0.382

0.372

0.414

0.371

0.396

0.373

0.304

0.396

   

High protein %

0.211

0.205

0.249

0.181

0.247

0.331

0.175

0.326

0.345

0.402

0.511

    

Fresh meat

0.237

0.184

0.302

0.197

0.233

0.398

0.263

0.390

0.480

0.649

     

Meat main ingredient

0.205

0.250

0.301

0.271

0.285

0.378

0.310

0.435

0.521

      

Natural ingredients

0.310

0.284

0.384

0.216

0.219

0.584

0.508

0.670

       

Comprehensive label

0.341

0.344

0.462

0.241

0.262

0.660

0.643

        

Cruelty-free

0.361

0.396

0.459

0.339

0.352

0.564

         

Location of pet food

production facilities

0.331

0.377

0.494

0.305

0.338

          

Food appearance

0.373

0.459

0.338

0.761

           

Food smell

0.426

0.524

0.403

            

Stool appearance

0.529

0.579

             

Shiny coat

0.591

              
  1. ns: non significant correlation. Bold values are considered to be relevantly correlated (> 0.5)