Table 3 Average relevance score of the surveyed quality characteristics of the chosen pet food
From: Profiling Italian cat and dog owners’ perceptions of pet food quality traits
Characteristics | Score (% for each category) | Average score (n = 935) | ||||
|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | ||
Contains natural ingredients | 0.4 | 3.7 | 15.3 | 29.7 | 50.9 | 4.3 |
Location of pet food production facilities clearly labeled | 0.9 | 3.8 | 16.8 | 31.0 | 47.5 | 4.2 |
Comprehension of the label | 1.0 | 4.8 | 19.0 | 27.3 | 47.9 | 4.2 |
Pet’s preference (i.e. palatability) | 0.3 | 2.7 | 18.5 | 32.5 | 46.0 | 4.2 |
Normal stool appearance | 0.7 | 2.8 | 18.8 | 33.4 | 44.3 | 4.2 |
Contains fresh meat | 1.5 | 6.0 | 21.5 | 27.1 | 43.9 | 4.1 |
Cruelty free | 3.3 | 6.9 | 23.1 | 22.6 | 44.1 | 4.0 |
Produce shiny coat | 1.0 | 5.0 | 22.7 | 35.5 | 35.8 | 4.0 |
Meat as the main ingredient | 2.2 | 7.3 | 23.2 | 26.7 | 40.6 | 4.0 |
Good food smell | 3.3 | 11.6 | 26.5 | 33.6 | 25.1 | 3.7 |
High protein content | 1.3 | 8.5 | 28.7 | 37.9 | 23.5 | 3.7 |
Food appearance | 4.3 | 10.8 | 29.0 | 31.5 | 24.4 | 3.6 |
Grain free | 6.0 | 19.4 | 32.2 | 24.6 | 17.8 | 3.3 |
Recyclable packaging | 13.9 | 18.3 | 24.5 | 22.0 | 21.3 | 3.2 |
Known brand | 12.0 | 20.3 | 28.8 | 25.3 | 13.5 | 3.1 |
Higher price than other products | 24.1 | 27.6 | 26.9 | 13.7 | 7.7 | 2.5 |