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Table 1 Socio-demographic characteristics of the surveyed pet owner population

From: Profiling Italian cat and dog owners’ perceptions of pet food quality traits

Characteristics

n° and % of valid responses

Gender

(n = 935)

 Women

61.8

 Men

38.2

Age

(n = 929)

 18–34 years

31.5

 35–50 years

38.6

 51–64 years

22.1

 > 64 years

7.8

Geographical area of residence

(n = 932)

 Northwest Italy

29.0

 Northeast Italy

20.5

 Central Italy

34.4

 Southern Italy and the Islands

16.1

Educational level

(n = 893)

 Primary / secondary school

14.4

 High school / professional qualification

58.1

 Degree / Master

27.4

Occupation

(n = 931)

 Student

15.7

 Housewife

8.8

 Retired

8.6

 Worker

61.5

 Unemployed

3.1

 Other

2.3

Animal(s) owned (dogs and/or cats)

(n = 932)

 Dogs

39.4

 Cats

30.8

 Dogs and cats

29.8