Fig. 3
From: Profiling Italian cat and dog owners’ perceptions of pet food quality traits
Results from multivariate correspondence analysis of the segmentation according to the macroscopic regions of the Italian peninsula. Legends: Pf1-Pf5: pet preference (i.e. palatability); F1-F5: produces a shiny coat; S1-S5: normal stool appearance; O1-O5: food smell; Lk1-Lk5: feed appearance; Ps1-Ps5: manufacturing facilities location; Cf1-Cf5: cruelty-free; L1-L5: label comprehension; Ni1-Ni5: presence of natural ingredients; M1-M5: meat as main ingredient; Fm1-Fm5: contains fresh meat; Tp1-Tp5: high protein content; Gf1-Gf5: grain free; B1-B5: well-known brand; Hp1-Hp5: higher price than others; R1-R5: recyclable packaging. North West: Northwest Italy (Piedmont, Valle d’Aosta, Liguria, Lombardy); North East: Northeast Italy (Trentino Alto Adige, Veneto, Friuli-Venezia Giulia, Emilia-Romagna); Center: Central Italy (Tuscany, Umbria, Marche, Lazio); South: Southern Italy (Abruzzo, Molise, Campania, Puglia, Basilicata, Calabria) and islands (Sicily, Sardinia)