Fig. 2
From: Profiling Italian cat and dog owners’ perceptions of pet food quality traits
Results from multivariate correspondence analysis of the segmentation as per educational level. Legends: Pf1-Pf5: pet preference (i.e. palatability); F1-F5: produces a shiny coat; S1-S5: normal stool appearance; O1-O5: food smell; Lk1-Lk5: feed appearance; Ps1-Ps5: manufacturing facilities location; Cf1-Cf5: cruelty-free; L1-L5: label comprehension; Ni1-Ni5: presence of natural ingredients; M1-M5: meat as main ingredient; Fm1-Fm5: contains fresh meat; Tp1-Tp5: high protein content; Gf1-Gf5: grain free; B1-B5: well-known brand; Hp1-Hp5: higher price than others; R1-R5: recyclable packaging. Master’s degree: degree/specialization; High school: high school/professional qualification; Primary school: primary/secondary school